The Role

You’ll be the go-to brain for content + digital: part copywriter, part strategist, part digital doer. One day you’re mapping a nurture journey, the next you’re naming a campaign or rewriting a headline until the click-through rate behaves.

You’ll collaborate closely with account, design, and leadership to bring campaigns to life across web, email, social, and paid.

What You’ll Do

Content & Copywriting

  • Write clear, compelling copy for websites, landing pages, digital ads, email campaigns, social content, video scripts, one-pagers, and more.
  • Translate client strategies and briefs into concepts, headlines, and messaging frameworks.
  • Adapt voice and tone across multiple brands—B2B, B2C, nonprofit, and everything in between.
  • Edit and refine existing content for clarity, consistency, SEO, and conversion.

Digital Strategy & Execution

  • Develop digital campaign strategies (objectives, audiences, channels, messaging, and basic funnels) in collaboration with account and creative teams.
  • Build and manage campaigns across key platforms (e.g., Meta, LinkedIn, Google Ads/Display, basic search) and/or coordinate closely with specialists.
  • Plan and schedule organic social content calendars for select clients.
  • Support email marketing strategy and execution: list segmentation, basic automation, A/B tests, and optimization.

Performance & Optimization

  • Monitor campaign performance and user behavior; pull data into simple, client-friendly reports.
  • Translate numbers into narratives: “Here’s what happened, why it matters, and what we’ll do next.”
  • Recommend ongoing optimizations to copy, creative, targeting, and landing pages based on results.

Collaboration & Agency Life

  • Work hand-in-hand with designers to concept integrated campaigns and content.
  • Participate in client meetings, presenting ideas, rationales, and results with confidence and clarity.
  • Help maintain internal standards for brand voice, quality, and digital best practices.
  • Acting chair of PLAID’s Targeting Committee Support PLAID’s own marketing efforts (case studies, website content, social, etc.) as applicable
  • Assist with creating standard operating procedures
  • Work schedule/hours: This position requires occasional nonstandard work hours in accordance with project needs, deadlines, deliverables, and urgent client requests