Digital Marketing Assessment for Cause Organizations
Digital Marketing Assessment
Discover how your cause marketing organization measures up in today's digital landscape
1. How do you currently track the ROI of your marketing campaigns?
We use advanced analytics platforms and can attribute donations/engagement to specific campaigns
We track basic metrics like website visits and social media engagement
We mostly rely on gut feeling and anecdotal feedback
2. How sophisticated is your audience segmentation for marketing campaigns?
We create detailed personas and customize content for different donor/supporter segments
We have basic categories (major donors, volunteers, general supporters)
We send the same message to everyone on our list
3. What's your approach to content marketing and storytelling?
We have a content calendar with strategic storytelling that drives specific actions
We post regularly but don't have a comprehensive strategy
We post occasionally when we remember or have big news
4. How do you handle digital advertising and paid promotion?
We run targeted campaigns across multiple platforms with A/B testing and optimization
We boost posts on social media and run occasional Google Ad grants
We rely primarily on organic reach and word-of-mouth
5. How well can you demonstrate marketing impact to your board and funders?
We provide detailed reports showing direct correlation between marketing spend and outcomes
We share general metrics but struggle to show direct impact on our mission
Board meetings about marketing are awkward - we don't have solid data
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