Passionate?
Relentless?
Spotify Premium?

The Role

You’ll be the go-to brain for content + digital: part copywriter, part strategist, part digital doer. One day you’re mapping a nurture journey, the next you’re naming a campaign or rewriting a headline until the click-through rate behaves.

You’ll collaborate closely with account, design, and leadership to bring campaigns to life across web, email, social, and paid.

What You’ll Do

Content & Copywriting

• Write clear, compelling copy for websites, landing pages, digital ads, email campaigns, social content, video scripts, one-pagers, and more.
• Translate client strategies and briefs into concepts, headlines, and messaging frameworks.
• Adapt voice and tone across multiple brands—B2B, B2C, nonprofit, and everything in between.
• Edit and refine existing content for clarity, consistency, SEO, and conversion.

Digital Strategy & Execution

• Develop digital campaign strategies (objectives, audiences, channels, messaging, and basic funnels) in collaboration with account and creative teams.
• Build and manage campaigns across key platforms (e.g., Meta, LinkedIn, Google Ads/Display, basic search) and/or coordinate closely with specialists.
• Plan and schedule organic social content calendars for select clients.
• Support email marketing strategy and execution: list segmentation, basic automation, A/B tests, and optimization.

Performance & Optimization

• Monitor campaign performance and user behavior; pull data into simple, client-friendly reports.

• Translate numbers into narratives: “Here’s what happened, why it matters, and what we’ll do next.”
• Recommend ongoing optimizations to copy, creative, targeting, and landing pages based on results.

Collaboration & Agency Life

• Work hand-in-hand with designers to concept integrated campaigns and content.
• Participate in client meetings, presenting ideas, rationales, and results with confidence and clarity.
• Help maintain internal standards for brand voice, quality, and digital best practices.
• Acting chair of PLAID’s Targeting Committee Support PLAID’s own marketing efforts (case studies, website content, social, etc.) as applicable
• Assist with creating standard operating procedures
• Work schedule/hours: This position requires occasional nonstandard work hours in accordance with project needs, deadlines, deliverables, and urgent client requests

ARE YOU A FUTURE PLAIDMATE?

Do you consistently ask, “What’s Next?”

Are you nimble and able to adapt to rapidly changing situations?

Do you thrive in a fast-paced environment?

Think you could be THE PLAID AGENCY’s next Visual Designer?

We’re THE PLAID AGENCY…an award-winning, full-service advertising agency specializing in customer insights, fundamental fierceness and a passion to deliver. We are growing and searching for a highly motivated Visual Designer to join our team. This is a “roll up your sleeves” opportunity to jump in and create, execute and evaluate digital and traditional marketing strategies and initiatives.

As a Visual Designer, you’ll contribute your skills and expertise to a wide variety of projects conceptualizing and executing creative solutions for a variety of media platforms. You’ll be responsible for designing custom graphics for a variety of clients. You must be an enthusiastic, committed team player looking to increase your knowledge base and gain exposure to many industries.

Ideally, you are a self-directed, forward thinker with 3+ years of professional design experience envisioning and bringing to life creative marketing communication pieces. You must thrive in a collaborative culture designed to make you—and us—the best. We have a driven staff with wildly different career paths. That means that with a great attitude and thirst for knowledge, you’ll be in a position to learn a LOT about client management, the creative process and communicating effectively through design.

Visual Designer Primary Responsibilities:

• Communicate and facilitate the art direction and formatting of design deliverables and produce necessary communication pieces in print, digital/web, and motion environments for a wide range of clients
• Collaborate internally and externally to conceptualize and execute creative solutions that can be translated across various media platforms
• Demonstrate improved design work products through creative critical thinking, implementing and showcasing originality
• Develop and design marketing collateral for both overall themes and individual pieces
• Handle multiple tasks within tight deadlines
• Create conceptual designs that communicate effectively
• Carry design projects from concept through completion
• Demonstrate ability to think creatively and critically
• Work closely with the Creative Director [or project lead] to create accurate price estimates and breakdowns while delivering solutions within budget
• Work efficiently with vendors on the development of needed client materials and sourcing
• Conduct pre- and post-production quality checks
• Maintain cutting-edge industry knowledge and trends
• Support PLAID creative process: best practices, lessons learned and systems/procedures

Education and Experience

• 2+ years of professional design experience
• BFA/BA from an accredited university in Graphic Design or Fine Arts preferred
• Proficient in Adobe Photoshop, InDesign, Illustrator, Premiere, and After Effects
• Experience in Figma and Project Management platform(s)
• Strong communication and organizational skills
• Demonstrated ability to think creatively to solve problems
• Experience with creating across various mediums (digital, print, video, etc)
• Prior agency and/or office experience preferred
• Committed to continuous learning and personal development

Missing a must-have or two? No problem! Convince us why you’re the best candidate!