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Brand Awareness

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Web site Development

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Digital Marketing

BRIDGING TOGETHER MULTIPLE DIVERGENT SERVICE LINES INTO ONE POWERFUL, UNIFIED DIGITAL BRAND PRESENCE

After years of evolving, adding and augmenting services, Damar faced a digital brand crisis. Their expansive and cutting-edge services and approach were not being readily or widely recognized. Damar experienced a need to create cohesion while increasing their brand presence and awareness in an effort to better demonstrate their thought leadership and expand abilities to provide valuable services and treatment to people challenged by autism, intellectual and developmental disabilities and related behavioral challenges. PLAID applied our approach to ultimately unite their 7+ sub-domains into one singular brand voice. We leveraged customer insights and storytelling through visuals, tools and messaging – fully elevating Damar’s powerful mission and vision. Eventually, we activated a surround sound digital campaign that could effectively reach Damar’s extensive (yet contrasting) target audiences. The long-term results have been tremendous.

Initial Campaign Results

0% +
INCREASE IN NEW USERS
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INCREASED COMMUNICATION REQUESTS
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INCREASE IN SOCIAL TRAFFIC
Quotation Marks - Orange

“It has been transformational to bring in an organization like THE PLAID AGENCY. Their expertise in branding, stakeholder alignment and strategic planning and implementation has elevated the Damar brand; subsequently proving opportunities to focus and expand our mission and support those we serve. Bringing this outside-in expertise and professionalism has been monumental for our organization.”

-JIM DALTON, DAMAR PRESIDENT AND CEO

BRAND AWARENESS

WEB SITE DEVELOPMENT

DIGITAL MARKETING

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Brand Awareness  /  Integrated Campaign  /  Web site Development  /  Rebranding