Web site Development
Digital Marketing
Search Engine Optimization
ENHANCING BRAND IMAGE TO INCREASE DIGITAL PRESENCE AND BRAND EXPOSURE
PREFERRED GLOBAL, a global industrial painting and flooring company, needed a partner to help increase their brand exposure and Web site traffic. PLAID seized the challenge, diving into PREFERRED GLOBAL’s current site, opportunities to improve SEO, and ways to increase organic search ratings. Based on these inputs, PLAID developed a strategy to revamp the design and content of the Web site.
Based on consumer insight and data, PLAID created a vibrant UI/UX layout with an organic flow, and content with clear, concise messaging. Based on data analysis completed six months post-launch, the site goals surpassed expectations, ultimately significantly increasing Web site traffic converting leads and expanding PREFERRED GLOBAL’s footprint.
Initial Organic Search Results
Initial Web Traffic Results
“PLAID helped us optimize our SEO when developing our website and our organic traffic more than tripled from our old Web site. Our customers keep complimenting us on our new website and we have a wide variety of users that visit. We have sold many jobs through the website Contact Us form! Also, we had PLAID help us in developing and designing several case studies and these have been used when talking with potential/current customers. Our sales team emails these case studies to help showcase our multiple services we offer nationally and how different Preferred is from our competition! We are thrilled.”
-SARA KOLENDA, MARKETING AND SALES LEAD COORDINATOR
WEB SITE DEVELOPMENT
DIGITAL MARKETING
