Project Brilliant came to THE PLAID AGENCY when they saw a need for digital marketing efforts to increase their brand awareness and reach. They had an opportunity to increase participation in their Agile trainings and grow their brand beyond the Indiana border. PLAID jumped into discovery and analysis to better understand the opportunities to increase Agile ticket sales and increase Project Brilliant’s audience.
Through discovery and analysis, PLAID created a digital editorial calendar and updated specific website content in order to expand digital reach. Specific goals were set to increase LinkedIn connections, website traffic, and number of course registrations. We saw a 57% increase in new users to the site thanks to social postings, ad analytics and Google AdWords. All digital engagement has led to an increase in overall course registration, and the Project Brilliant’s partnership with PLAID continues to this day.