Integrated Campaign
Packaging Design
Brand Awareness
Video Production
CREATING A BRAND VOICE AND BOOSTING COMPANY RECOGNITION
18-months after its first launch, Scooch was looking to rapidly grow its phone case market share. It was critical that Scooch be able to effectively communicate its brand image and value proposition in a very competitive industry and was passionate about adding a philanthropic pillar to their mission statement.
PLAID conducted comprehensive research of customer buying behaviors with subsequent testing. The phrase “DO MORE” provided Scooch a rally cry that comprehensively incorporated its brand promise and created a multifaceted campaign including :30 television spot advertisements, packaging, Web site, and billboards to boost awareness and highlight the brand’s mission.
“At Scooch, DO MORE is our mission, our rally cry, our way of being. We believe that customers deserve MORE from their phone case: MORE protection, MORE functionality, MORE freedom? As your constant sidekick, we believe your phone also deserves its own wingman to allow it, and you, to DO MORE.”
VIDEO PRODUCTION
INTEGRATED CAMPAIGN
PACKAGING DESIGN
BRAND AWARENESS
